About Us

Cru Wine Investment

Cru Wine Investment, founded in 2013 and based in London, is a fine wine investment purchase adviser specialized mainly in the fine wines of the Bordeaux region.

We aim to offer you the best possible customer service when investing in wine by supporting you in the purchase, storage, insurance, transportation, valuation and exit.

We appreciate that selecting the right wines to invest is not an easy process. We therefore aim to leverage both our wine experience and our data analysis to identify the right investment tailored to your investment size and investment horizon.

Based on your investment size, investment horizon and your risk profile, we will customise a package that we feel will most closely meet your requirements. In the circumstance, that you want to add certain particular wines to your portfolio, we will remain at your disposal to offer our views on how well they integrate within the rest of our proposed portfolio.

It is important to note that you are in full ownership and control of your portfolio, and do not enter a fund or a pool of investors. This is beneficial for you as you remain independent in your financial investment.

We take pride in the relationships we have built within the wine industry and we will always stay true to our core mission of maximising our clients wealth and wine knowledge with constructive bespoke support.

Senior Staff Profiles

Gregory Swartberg – Managing Director

Gregory is a wine lover and has grown up in the Provence, home of the famous Rosé: Côte de Provence. He has a background in entrepreneurship and corporate strategy. He has received a Master degree in Management from the CASS Business School with distinction.
Favourite wine: Château Mouton Rothschild
g.swartberg@cruwineinvestment.com

Kristian Nooitgedagt – Wine purchase adviser

Kristian has gained much experience in the fine wine industry as a trader for the last 5 years. His large network in Bordeaux and his knowledge about the market gives him the right tools to maximize opportunities. He has proven his ability to consistently purchase and identify wines with great upside potential.
Favourite wine: Château Pichon Comtesse de Lalande
k.nooitgedagt@cruwineinvestment.com

Alister Rayner – Head of Business Development

Alister has been deeply involved with fine wine investment for over a decade in London and Los Angeles. He has an MBA in Wine Business Management from the Royal Agricultural College, built on the back of a career marketing financial investments, and has been a judge for a number of years at the International Wine Challenge. He has worked in both the London wine trade, and with merchants, dealers, high end collectors and investors, dealing in fine and rare wines through the auction houses across the US, Asia and Europe. Now based in London, he can offer both a domestic and international perspective on wine investment strategies.
Favourite wine: Château Pichon Baron, Pol Roger and Wilston Estate
a.rayner@cruwineinvestment.com