About Us

Cru Wine Limited

Wine Performance & Passion

Cru Wine Limited was founded in 2013 and has offices in London, Hong Kong and Geneva. We have a global experienced team of more than 10 people, and we have a particular speciality for Bordeaux, Burgundy and Italian wines. Our clients come from over 30 different countries and we currently manage over £10m of fine wine on behalf of our private clients.

We offer the following services to our clients: selection/purchase of the right wines, professional temperature-controlled storage, full replacement insurance, transportation from suppliers to the warehouse (or to your designated address), valuation of the wines available on our website and mobile application and a number of exit channels to maximise the selling price.

We appreciate that selecting the right wines to invest is not an easy process. We therefore aim to leverage both our wine experience and our data analysis to identify the right investment-grade wines that will suit your objectives.

Based on your investment size, investment horizon and your risk profile, we will put forward a selection of wine that we feel will most closely match your requirements. In the circumstance, that you want to add certain particular wines to your portfolio, we will remain at your disposal to offer our views on how well they integrate within the rest of our proposed portfolio.

We also aim to add an element of fun when investing in wine, by not only sharing interesting literature on wine but also by inviting our clients to great wine tastings, and field trips to the best vineyards in Europe.

We take pride in the relationships we have built within the wine industry and we welcome you to get in touch so that we can tell you more about how we work, and how we could develop your own wine portfolio!

Contact us, it's free !

Your Email (required)

Your Message

Gregory Swartberg

Co-founder & CEO

Gregory is a wine lover and has grown up in the Provence, home of the famous Rosé: Côte de Provence. He has a background in entrepreneurship and corporate strategy. He has received a Master degree in Management from the CASS Business School with distinction.

Favourite wine: Château Mouton Rothschild

Contact: g.swartberg@cruwineinvestment.com

Kristian Nooitgedagt


Kristian has gained much experience in the fine wine industry as a trader for the last 5 years. His large network in Bordeaux and his knowledge about the market gives him the right tools to maximize opportunities. He has proven his ability to consistently purchase and identify wines with great upside potential.

Favourite wine: Château Pichon Comtesse de Lalande

Contact: k.nooitgedagt@cruwineinvestment.com

Elliott Blum

Partner - Head of Business Development

Elliott is a partner and is responsible for the business development at Cru Wine Ltd, prior to that he was successfully running multiple F&B operations in London & Switzerland, next to that he has been involved in running his family businesses. Elliott provides a strong network of wealthy individuals. He studied at the European Business School University in London and holds a Bachelor of Global Business Managment, Business Administration and Entrepreneurship.

Favourite wine: Château Montrose

Contact: e.blum@cruwineinvestment.com

Vincent Clarke

Head of trade & private clients

After serving in the British Army with the Scots Guards, Vincent followed his heart and made the transition to the wine trade. By working with some of the top merchants in London, he has gained vast experience in the world of Fine Wine, dealing with collectors, investors, and the trade. He has a preference for Bordeaux, Champagne, and the wines of Piedmont, but believes there is always a perfect wine for every occasion.

Favourite wine: Château Haut-Brion, Krug, Bruno Giacosa

Contact: v.clarke@cruwineinvestment.com

Rosti Petrov

Senior Portfolio Manager

From the shop floor of Harrods wine department to working with some of the largest wine merchants in the UK, Rosti has over 12 years of experience working in the fine wine trade. Passionate about Piedmont, Burgundy and Champagne, Rosti can often be seen traveling to Italy over the weekend or supporting his local rugby team Saracens.

Favourite wine: 1959 Henriot Enchanteleurs (from Magnum)

Contact: r.petrov@cru-wine.com

Catriona Kay

Private Client Account Manager

Catriona has had a passion for fine wine from a young age through the influence of her Scottish and Portuguese roots. After completing her Master of Arts in Spanish and Portuguese at Edinburgh University, she has worked across multiple high pressured industries including live sports and TV presenting and excels in client facing positions. Catriona has completed her WSET Level 3 with Distinction and is set to attain her Diploma next year, with two exams remaining.

Favourite wines: Bollinger, DuMol, Ch Mouton Rothschild, Zind Humbrecht, Graham’s.

contact: c.kay@cru-wine.com

Amaury Delfault

Sales Manager

After studying wine trade in Bordeaux for 3 years, Amaury joined the team in 2018. Having grown up in France, he always had a special interest for the wine industry. Amaury is specialised in Bordeaux wines, his experience and locale presence allowed him to develop a good relationships with the wine producers of the Bordeaux region. Bordeaux’s red wine lover, he prefers burgundy for whites.

Favourite wines: Pichon-Longueville Baron, Margaux

Contact: a.delfault@cruwineinvestment.com

Mathilde Delattre

Purchasing Manager

Mathilde has recently finished her studies in Bordeaux and joined our team in January 2019. In Bordeaux, she had the opportunity to taste and visit its best wines which has given her an in-depth understanding of the region. Furthermore, she comes from a family of wine lovers and has a real appetite for everything that surrounds wine. In her eyes, wine is a symbol of art, closely linked to the concept of conviviality and sharing. 

Favourite wine: Château Lafleur

contact: m.delattre@cruwineinvestment.com

Antoine Amaniou

Operations Associate

Antoine was born in the most famous wine region, Bordeaux. He is a wine passionate since childhood, and has developed his knowledge by studying wine production in Bordeaux and in the south of France. He had the opportunity to visit the most prestigious chateaux and taste the best wines of Bordeaux and Europe. He will assist the team on operations and logistics.

Favourite wine: Château Pichon Baron, Cheval Blanc

contact: a.amaniou@cru-wine.com