About Us

Cru Wine Investment

Cru Wine Investment, founded in 2013 and based in London, is a fine wine investment purchase adviser specialized mainly in the fine wines of the Bordeaux region.

We aim to offer you the best possible customer service when investing in wine by supporting you in the purchase, storage, insurance, transportation, valuation and exit.

We appreciate that selecting the right wines to invest is not an easy process. We therefore aim to leverage both our wine experience and our data analysis to identify the right investment tailored to your investment size and investment horizon.

Based on your investment size, investment horizon and your risk profile, we will customise a package that we feel will most closely meet your requirements. In the circumstance, that you want to add certain particular wines to your portfolio, we will remain at your disposal to offer our views on how well they integrate within the rest of our proposed portfolio.

It is important to note that you are in full ownership and control of your portfolio, and do not enter a fund or a pool of investors. This is beneficial for you as you remain independent in your financial investment.

We take pride in the relationships we have built within the wine industry and we will always stay true to our core mission of maximising our clients wealth and wine knowledge with constructive bespoke support.

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Gregory Swartberg

Managing Director

Gregory is a wine lover and has grown up in the Provence, home of the famous Rosé: Côte de Provence. He has a background in entrepreneurship and corporate strategy. He has received a Master degree in Management from the CASS Business School with distinction. Favourite wine: Château Mouton Rothschild g.swartberg@cruwineinvestment.com

Kristian Nooitgedagt

Wine purchase adviser

Kristian has gained much experience in the fine wine industry as a trader for the last 5 years. His large network in Bordeaux and his knowledge about the market gives him the right tools to maximize opportunities. He has proven his ability to consistently purchase and identify wines with great upside potential.
Favourite wine: Château Pichon Comtesse de Lalande

Alister Rayner

Fine Wine Director

Alister has been deeply involved with fine wine investment for over a decade in London and Los Angeles. He has an MBA in Wine Business Management from the Royal Agricultural College, built on the back of a career marketing financial investments, and has been a judge for a number of years at the International Wine Challenge. He has worked in both the London wine trade, and with merchants, dealers, high end collectors and investors, dealing in fine and rare wines through the auction houses across the US, Asia and Europe. Now based in London, he can offer both a domestic and international perspective on wine investment strategies.
Favourite wine: Château Pichon Baron, Pol Roger and Wilston Estate

Vincent Clarke

Head of trade & private clients

After serving in the British Army with the Scots Guards, Vincent followed his heart and made the transition to the wine trade. By working with some of the top merchants in London, he has gained vast experience in the world of Fine Wine, dealing with collectors, investors, and the trade. He has a preference for Bordeaux, Champagne, and the wines of Piedmont, but believes there is always a perfect wine for every occasion.
Favourite wine: Château Haut-Brion, Krug, Bruno Giacosa

Thomas D'Halluin

Fine Wine Trader

For many years, Thomas has been interested in French wines, especially in Bordeaux. He is a trade student and was also part of an oenology association located in Bordeaux. This gave him the opportunity to visit and taste all the great wines of this beautiful region. He has rubbed shoulders with the merchants of Bordeaux, and has a close connection with some wine-growing families. In addition, he is a champagne lover!
Favourite wine: Château Figeac, Pol Roger Sir Winston Churchill.