• Cru Wine getting the balance right with astute and nimble investments

    Very often timing is everything. That certainly proved the case for Gregory Swartberg when he started Cru Wine Ltd (CWL) in 2013, which he initially operated by himself around his full-time job as a strategic consultant for big names in the city. The 31-year-old Dutchman’s first employee came two years later, when he finally decided..

  • Cru Wine receives Queen’s Award for Enterprise

    Queen's Award for Enterprise

    London, UK – Cru Wine Limited has been honoured with a Queen’s Award for Enterprise for International Trade. Cru Wine is a wine & spirits merchant offering expert advice in both wines for investment and drinking. The company wins the Queen’s Award for Enterprise in International Trade for Outstanding Short Term Growth in overseas sales over..

  • Cru Wine ranked 105 fastest growing company in Europe

    Cru Wine Limited is proud to announce its inclusion in the prestigious Financial Times list of the European’s fastest growing companies in 2020. We have been ranked No.105 out of 1000! The fourth annual list showed faster-than-ever growth among the top players in Europe, created in partnership with the research firm Statista and composed of..

  • Stay home, we deliver! The new Cru Wine Club launch

    Dear clients and followers,   We hope here at Cru Wine that you are all staying home and safe during these strange times. We continue to all work remotely and serve the needs of our customers.   Given these unusual times, we have recently seen a strong surge in demand for home deliveries of our..

  • Welcome to the Cru Wine Limited March 2020 Newsletter

      New Team Members We are pleased to announce that the Cru Wine London office has welcomed 3 new team members since our last update of November. Rosti Petrov has joined us in December as Senior Portfolio Manager. He has close to 15 years of experience in the wine industry and surely knows how to..

  • Financial Times ranks Italian Wines in top of niche investment opportunities quoting Cru Wine Limited

    While big investors crow about their timely bets on sterling or their clever navigation of eurozone bond yields, 2019 also delivered some bumper returns in more esoteric areas. Here is our pick of the best. Italian fine wine Italian top-end wine prices had a vintage year in 2019, amid an otherwise largely groggy year for..

  • Great article on how Cru Wine does things differently, by the Financial Times

    Daniele Marano knows that making money by trading wine is not always easy. The former Tullett Prebon credit broker has made big gains on Burgundies in recent years, but bought some of the sought-after 2010 Lafite Rothschild earlier this decade — right before the market tanked. Still, he and many other investors are trying to..

  • November 2019 Investment Update

    New Partner    We are happy to announce that we opened an office in Geneva and added a Partner to our company, namely Elliott Blum whom will look after the company’s development in that region. Monaco Wine Club Given the client base we have in Monaco, we have recently started a Monaco wine club. Every..

  • September 2019 Investment update

    What influences the price of wine? A piece of art is difficult to evaluate because it is not frequently presented and exchanged on the market not. Wine on the other hand is easier to value because a new production is introduced on the market each year and given that each estate produces many thousands of..

  • June 2019 investment update

    2018 Bordeaux En Primeur Round-Up With all the 2018 Bordeaux en primeur wines now released, Cru Wine is pleased to give you a round-up from this exceptional vintage. There are wines here for all tastes and budgets, please contact your Account Manager to secure your cases:   Liv-ex 2018 En Primeur survey Continuing the theme..

  • May 2019 investment update

    Bordeaux Grands Crus Classés tasting in London Our team had the opportunity to participate in the recent 2015-2018 Bordeaux Grands Crus Classés tasting held in London. The tasting featured the Grands Crus of the left bank and also some of the finest right bank producers from Pomerol and St. Emilion. It was fascinating to compare..

  • March 2019 investment update

    The 2018 Bordeaux En Primeur Campaign Each year, the great vineyard estates of Bordeaux sell the previous seasons crop as a future. Wine that is still in barrel and not yet finished, which won’t be released in bottle for another three years. The trade and the critics taste the infant wines from barrel in the..

  • February 2019 Investment update

    AWARD WON! We are delighted to have won the award for Best Wine Investment Company 2019 from the Global Business Insight Awards!  These awards celebrate business leadership and innovation in the finance and investment sector from companies all over the world, and so we are very pleased to be recognised for our work within the..

  • January 2019 Investment update

    Happy New Year! Best wishes from the CWI team for the year ahead!   The Fine Wine market in 2018 Looking back at 2018, the Fine Wine market continued its steady growth. The Liv-ex 1000 index – the broadest measure of the market – closed 2018 on 363.3, a gain of 10% on last year’s..

  • Wine Tasting and Haute Couture

    This week saw the inaugural event co-hosted along with our partners Damiani, the luxury Italian jewellers. Held at the Mayfair store of the luxury fashion label Varana, the evening was a huge success with over 40 people in attendance. Our UK exclusive Champagne Lacroix-Triaulaire opened the evening, followed by Echo de Lynch Bages 2013, Château..

  • November 2018 Investment update

    FACT OF THE MONTH “1945 DRC Romanee Conti sets a new record at wine auction” The world record for the most expensive bottle of wine sold at auction was smashed twice when two bottles of 1945 Romanee Conti fetched US$ 558.000 and US$ 496.000 respectively. FINE WINE INVESTMENT: BROADENING HORIZON Last week, Liv-ex announced that..


    Here at Cru Wine Investment, we are experts in wine investment and managing your wine portfolio. We are delighted to now also give you the opportunity to build your own bespoke private wine cellar at home. The private wine cellar market has been rising quickly in recent years (+8% in 2017). It has become an..


    FACT OF THE MONTH Lafite Rothschild estate offers bottles of ’98 to the French football team! In recognition of the French team winning the World Cup, Lafite Rothschild gave a bottle of the 1998 vintage to each of the players, a nod to the victory of the first world cup they won in 1998. SUMMER..


    WELCOME TO THE CRU WINE INVESTMENT  JULY 2018 INVESTMENT UPDATE Fact of the Month “The number of the month: £26.3 million! This last 17th June 2018 an auction of Henri Jayer’s private cellar took place. The final sale total was more than double the initial estimate for the top-ten wines. At the top, a 15 Magnum vertical..


    In June, we took some clients on our annual Cru Wine Investment weekend in Bordeaux. The weather was immaculate, warm and sunny, which was lucky considering a hail storm had swept through only days before, ruining vineyards from Pessac to the Cote de Blaye, and heavy rain storms loomed on our departure. Bordeaux is a..

  • Leader in Wine Purchase Advisory Services !

    In 2018, Cru Wine Investment Ltd has been recognised by ACQUISITION INTERNATIONAL as leaders in Wine Purchase Advisory Services in Europe. We thank them for this award. This award, underlines our aim to always provide the best wine purchase advice for our clients. Thanks to our team, proprietary software, and men on the field in..


    Welcome to the Cru Wine Investment April 2018 Investment update Fact of the Month “Germany, France, China, USA and Italy together consume over half of all wine drunk in the world”   This month sees the start of the 2017 en primeur campaign in Bordeaux with ‘En Primeur Week’ – when the Chateaux open their cellar..

  • March 2018 newsletter: Bordeaux 2015 great scores

    Fact of the Month “Forts de Latour 2012 has been released today and is the first wine to go on the market after the first growth estate left the en-primeur system” Please find hereunder an update on the fine wine market and our performance.   Avalanche of positive scores for in-bottle Bordeaux 2015   James..

  • Great wine seminar with Global Eye

    On Thursday 18 of January, the Cru Wine Investment team gave a wine seminar on fine wine investment to a group of Global Eye clients and team members. It was organised by the fantastic team of Global Eye around some canapés, cheese and a beautiful selection of wine. Château du Tertre Blanc 2012 was the..

  • What wines to serve at Christmas?

    Dear readers, One of the joys of working in the wine trade is that we get to practice what we preach, preferably as often as possible, but most certainly at Christmas time! The Holiday Season is a fabulous time for wine drinking, with friends, with family, with great food. Enjoy. Indulge. Sleep. Repeat. However, what..

  • CWI wins the Best Alternative Tangible Investment 2017 – Europe award!

    Cru Wine Investment is very happy and proud to have received the European award for best alternative tangible investment 2017 from Wealth & Finance International. Success in business is a challenge in today’s fast paced global market, as companies compete for customers with competitors from around the world thanks to the increased prevalence of technology..

  • CWI has made it into the top 10 best wine investment blogs on the internet!

    Wine Investment Blog Award In December 2017, Cru Wine Investment has been awarded the #7 position on the top 10 most comprehensive wine investment blog on the internet. This is on the basis of our google reputation, influence and popularity on social medias, quality and consistency of posts, and our editorial content. Top 10 List The..

  • London Business School MBA students study CWI for Entrepreneurial success

    Over the course of the last 2 months, 6 MBA students from London Business School studied how Cru Wine Investment started its entrepreneurial journey. What obstacles we encountered and how we managed to overcome them. It was fun to discuss again the hurdles of starting a business 4 years ago and compare where we are today…

  • Fantastic 2nd CWI wine tasting evening at 39-Monte Carlo!

    It was yet another fantastic evening of fine wine tasting with the right ambiance. Over 30 people attended our second event at 39 Monte-Carlo. We served some great reds and whites, together with some beautiful canapés from the venue. We started the evening serving the refreshing white 2014 châteaux de Tertre. We then followed with the..

  • Cru Wine Investment in the News with YPI

    Cru Wine Investment has been interviewed for the celebration of the 45 years of Yachting Partners International. YPI included in their annual magazine, an interesting article on fine wine investment and our lucrative this investment can be. Both from a return and diversification angle. Below is a short part of the article. Full article can..

  • Wine tasting of note in the UK

    Wine tasting in the UK There are always wine tastings happening in London, be it importers or national bodies. Two of note this month have been the Cru Bourgeois of Bordeaux, showing off the ‘Petite Chateaux’ of the 2015 Vintage, and Wines of California, hosted by the Californian Wine Institute. When one rubs shoulders with..

  • CWI Newsletter August 17

    Welcome to the Cru Wine Investment August 2017 News update Fact of the Month In July 2007, Bordeaux has been awarded UNESCO World Heritage Site status. Market update As the summer continues and many of us are enjoying sipping Rosé and Champagne on the Mediterranean beaches, we have continued to work hard throughout the summer. Bordeaux Fine..

  • CWI 2017 Bordeaux wine trip

    CWI Bordeaux wine trip June 2017 Dates of event: Thursday 8 and Friday 9 June 2017 Châteaux visited: châteaux Margaux, châteaux Haut-Brion, châteaux d’Agassac, châteaux Beau-Séjour, châteaux Candale and visit to the medieval village of Saint-Émilion. Highlights of the event: Timing in the investment business is everything. I have been fortunate in my career to wander..

  • CWI newsletter of May 2017

    Welcome to the Cru Wine Investment May 2017 Investment update Fact of the month Many regions of France including Bordeaux have been hit by some severe frosts over the last week. It is very difficult to precisely estimate the loss at this stage, however estimates vary from 40 to 100%. In Bordeaux this frost looks set to..


    THE APPELLATION AND CLASSIFICATION OF MOUTON ROTHSCHILD & LAFITE ROTHSCHILD 1er Grand Cru Classé, Pauillac, Bordeaux THE COMPOSITION OF MOUTON ROTHSCHILD & LAFITE ROTHSCHILD Primarily Cabernet Sauvignon, plus Merlot and a dollop of Cabernet Franc & Petit Verdot. COMPARISON & OUTLOOK: MOUTON ROTHSCHILD & LAFITE ROTHSCHILD VALUE Looking at vintages from 2000-2015, the average value..


    Cru Wine Investment are delighted to have hosted our first fine wine tasting at the private members’ club, 39 Monte Carlo, on April 13th in Monaco. We were more than happy to say the event was a great success, with a full-house of guests, from Cru Wine Investment’s clients, to prospective clients and members of..

  • Spotlight on… GISCOURS 2014

    A reason why not to focus solely on the usual suspects… THE APPELLATION AND CLASSIFICATION Margaux, 3ème Grand Cru Classé A THE COMPOSITION Cabernet Sauvignon 70%, Merlot 20%, Petit Verdot 10%, THE CRITICS’ VIEWS 92/100, Neal Martin, The Wine Advocate 95/100, James Suckling 16/20, Jancis Robinson THE RELEASE PRICE Château Giscours 2014 was released in..

  • Cru Wine Investment newsletter of March 2017

    Welcome to the Cru Wine Investment March 2017 Investment update Fun Fact of the Month Chateau d’Yquem produces only one glass of wine per vine. (The average in Bordeaux is around half a bottle of wine per vine) Dear Gregory Swartberg,   We are very excited to host a private fine wine tasting at the private..

  • Spotlight on… Château haut-bailly 2014

    THE APPELLATION AND CLASSIFICATION Pessac-Léognan, Grand Cru Classé THE COMPOSITION Cabernet Sauvignon 66%, Merlot 34%, THE CRITICS’ VIEWS 91-93/100, The Wine Advocate 93-94/100, James Suckling 17.5+/20, Jancis Robinson THE RELEASE PRICE Château Haut-Bailly 2014 was released in May 2015 at €43.20 per bottle, with a UK price of £415 per dozen. THE CURRENT MARKET PRICE..

  • Spotlight on… Petrus value

    HOW MUCH IS MY PETRUS WORTH? Would you like to have your Petrus valued, or a free valuation of your wine collection? We are happy to offer no-obligation wine valuations. Just send us an email on THE APPELLATION AND CLASSIFICATION Pomerol, Bordeaux THE COMPOSITION OF PETRUS Merlot, 100% THE VALUE OF PETRUS With a..

  • Spotlight on… SCREAMING EAGLE, CAB SAUVIGNON, 2012

    THE APPELLATION AND CLASSIFICATION Napa Valley AVA, California THE COMPOSITION Cabernet Sauvignon 79%, Merlot 17%, Cabernet Franc 4%, THE CRITICS’ VIEWS 100/100, The Wine Advocate 100/100, James Suckling 97/20, Wine Spectator THE RELEASE PRICE This is a tricky one. There are two means of sale and purchase, offering somewhat different pricing: Firstly, the property’s mailing..

  • Spotlight on.. Château Angélus, 2010

    THE APPELLATION AND CLASSIFICATION Saint-Emilion, 1er Grand Cru Classé A THE COMPOSITION Merlot 55%, Cabernet Franc 45%, THE CRITICS’ VIEWS 99+/100, The Wine Advocate 97-98/100, James Suckling 17.5/20, Jancis Robinson THE RELEASE PRICE Château Angélus 2010 was released in June 2011 at €225 per bottle, with a UK price of £2390 per dozen. THE CURRENT..

  • Spotlight on… Vieux Château Certan 2015

    Vieux Chateau Certan

    THE APPELLATION AND CLASSIFICATION Pomerol, N/A THE COMPOSITION Merlot 80%, Cabernet Franc 19%, Cabernet Sauvignon 1%, THE CRITICS’ VIEWS 98-100/100, The Wine Advocate 98-99/100, James Suckling 18.5/20, Jancis Robinson THE RELEASE PRICE Vieux Château Certan 2015 was released in April 2015 at €150 per bottle ex-negociant in Bordeaux, with a UK price of £1695 per..

  • Spotlight on… Château Margaux 2015

    THE APPELLATION AND CLASSIFICATION Margaux, 1er Grand Cru Classé THE COMPOSITION Cabernet Sauvignon 87%, Merlot 8%, Cabernet Franc 3%, Petit Verdot 2% THE CRITICS’ VIEWS 100/100, James Suckling “The best Margaux ever…” 98-100/100, The Wine Advocate 19/20, Jancis Robinson THE TRADE’S VIEW Liv-ex International Members’ “Wine of the Vintage” THE RELEASE PRICE Château Margaux 2015..

  • Spotlight on… Le Petit Mouton de Mouton Rothschild 2014

    Le Petit Mouton de Mouton Rothschild

    20.01.2017 THE APPELLATION AND CLASSIFICATION Pauillac, Second Wine THE COMPOSITION Cabernet Sauvignon 93%, Merlot 7% THE CRITICS’ VIEWS 90-92/100, The Wine Advocate 93-94/100, James Suckling 91-94/100, Wine Spectator 17+/20, Jancis Robinson THE RELEASE PRICE Le Petit Mouton de Mouton Rothschild 2014 was released in April 2015 at €78 per bottle ex-negociant in Bordeaux, with a..

  • Best ways to sell wine collection & free cellar valuations

    Best ways to sell a wine collection

    16.01.2017 Wine Valuations We are happy to say that we offer no-obligation wine valuations, free of charge. Should you wish to see the current value of your cellar, or even if you would like to know the best time to drink your wine, we are happy to help. With access to in-depth market knowledge, our..

  • CWI Jan 17 wine news

    Welcome to the Cru Wine Investment January 2017 Investment update, where we bring you wine news. Fun Fact of the Month Dom Pierre Perignon, the French monk who is said to have originally created champagne, apparently shouted when he first tasted it: ‘ Come quickly brother, I’m tasting stars!’  Market update Dear Follower, Cru Wine Investment..

  • Wine market overview 2016 & Forecast 2017

    Wine market

    05.01.2017 Firstly, we would like to wish a happy and prosperous 2017 to our friends, clients and prospective clients. 2016 has been full of promise and positivity at Cru Wine Investment, and within the fine wine market. With 2017 now in full swing, there is trade-wide expectation of a successful year to come for wine investment…

  • CWI donation of a 6L chateau Lagrange 2012 to the Prince’s Trust charity

    16 December 2016. Cru Wine Investment was invited to the Ascential Millions Makers charity gala for the Prince’s Trust. It was a great and successful evening. Cru Wine Investment was pleased to offer a very special, age-worthy and exceptionally rare six litre bottle of the wonderful Troisième Grand Cru Classé Bordeaux, Chateau Lagrange 2012, beautifully displayed in a pine..

  • Fantastic CWI Bordeaux Trip

    Chateau Mouton Rothschild

    It was with pleasure for us at Cru Wine Investment to invite a number of our clients to our annual Bordeaux trip. The event took place in May 2016, with upcoming event scheduled for May/June 2017. Below the agenda of the trip: Chateaux visited: Mouton Rothschild Pontet Canet Lagrange Palmer Dominique Clinet It was a huge success..