George Clooney Launches Tequila in the UK

25-Feb-2015


The brand, the name of which translates to “house of friends”, was founded by Clooney and his business partner Rande Gerber in 2012.

Described as a small batch, ultra-premium Tequila, the range includes a Blanco, Reposado and Añejo and is said to be the fastest-growing ultra-premium Tequila in the US.

Already available across the US, Bahamas, Canada and Hong Kong, all three of the brand’s expressions will become available in the UK this spring.

Clooney, famous for his roles in blockbusters such as Ocean’s Eleven and Gravity, said: “We are excited to bring Casamigos to the UK. It’s a great feeling to share something we created, drink and are extremely proud of.”

“Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish, Casamigos Reposado is smooth and clean with hints of caramel, and Casamigos Añejo is a perfect balance of sweetness from the Blue Weber agaves, layered with barrel oak and subtle hints of spice with a lingering smooth finish”, added Gerber, who is married to supermodel Cindy Crawford.

The brand will be distributed through Cellar Trends in the UK and will carry an RRP of £49.99 for the Blanco, £54.99 for the Reposado and £59.99 for the Añejo.

http://www.thedrinksbusiness.com/2015/02/george-clooney-launches-tequila-in-uk/