Press / Testimonials


Cru Wine Investment, a London-based fine wine investment firm, has recently conducted research showing the benefits of mixing a wine investment portfolio with other equities, bonds, real estate and commodities.

Fine wine’s correlation with equities is low on both an annual and monthly level, according to Cru’s research using Liv-Ex figures.

“This proves to be one of the key financial attributes of fine wine: it’s very low correlation with equities albeit its high historical returns of 9% per annum”, the company said in a statement.

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Over the near-decade since 2005 en primeur prices were released, the biggest price leap has been seen by the second wines of Médoc first growths, especially Carruades de Lafite, which has made early investors a 469% return.

Noting the “brand spill-over effect” driving this performance, CWI managing director Gregory Swartberg told the drinks business: “a buyer is essentially acquiring a wine from a famous châteaux but for a large discount.” As a result, he remarked: “The demand for these wines is still high in Asia. As long as these châteaux price their second wines right, the demand will be around the same level.”

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Mouthon Rothschild

Fine wine investment is next to its strong historical return also a great diversification product.
When looking at a 10-year historical data-set, fine wine correlation with other securities is low, particularly with equities which makes its diversification characteristics attractive.Fine wine has long been promoted as a good hedge vs. other financial securities but little quantitative data is available to support this.

On a 10-year historical data-set of equities, real Estate, bonds and commodities, a correlation analysis has been conducted on both a monthly and annual level. The Liv-100, the leading wine index, was used as the fine wine benchmark.

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Gregory Swartberg, Managing Director of Cru Wine Investment, tells us that fine wine investment, like art, rare coins, stamps and classic cars, is a great alternative – and tangible – investment besides the more traditional ones in stocks, bonds, cash or real estate.

“It has proved very interesting, with an average annual 11% return on investment over the last 10 years”, Swartberg notes. “It’s outperforming most major indices, including both the FTSE 100 and Dow Jones, among others”.

The usual way to get involved is to approach a fine wine investment house who will help you put together and buy a portfolio that best matches your investment profile (based on risk, investment horizon and investment size). It’s a pretty clever move, financially-speaking: “During the investment period, the cases are typically kept-in-bond, which means that no VAT has to be paid while stored under these conditions, and it also optimises the value of the cases by keeping them under perfect conditions (something called ‘en provenance’ in the world of fine wine),” Swartberg explains. So, there’s no need to worry what to do with all those cases when you have decided you want to splash out…

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“I must say, it is nice to deal with a wine merchant who actually cares about the consumer, no matter the spend.”

George P. (Private Collector, UK), February 2019

“Thanks to you and the team, we’re happy with the investment and love the platform. I think it should be an important part of any portfolio.”

Tony, VV. (Accountant, Monaco), November 2018

“Thanks a lot for the investment update, it’s looking good! Keep it up!”.
Kees, E. (Company owner, Amsterdam), November 2018

“Let me say how much we appreciate the extra mile you and CWI have gone to accommodate our needs, this is top class customer experience.”

Silviu P. (Software Engineer, Luxembourg), October 2018

“As an investor, I am constantly searching for sold investment opportunities and this one has risen to the top.  I have invested in 4 different chateaux and each has met or exceeded the team’s well-calculated projections.  Greg is a conscientious investor who maintains discipline in his underwriting and his strategy, to which his success is a testament.”

Sacha G. (Private Banker, Monaco), April 2018

“Thank you for all the details you sent through Cru Wine Investment, it is a pleasure to be onboard in this type of investment”.
Wissam A. (CEO, Dubai, U.A.E.), April 2018

“I must compliment you on your service [thumbs up]”
Sean. T. (Private Collector, Singapore), April 2018

“Many thanks; I am delighted! I am most grateful for your kind and helpful actions in selling my wine at 6% higher than you first indicated.”
Brian N. (Private Collector, Chelmsford, UK), January 2018”

“All the CWI team has been very helpful and very communicative, helping me tailor the wine portfolio that was matching all my expectations in terms of risk, diversification and investment horizon. The communication during the life of my investment as well as during the unwinding process has also been perfect, I will definitely come back to CWI whenever I make the decision to invest in wines again.”
Clement G. (Private Banker, Switzerland), November 2017

“I made 6% on my investment after several months, which is better than I expected and I will probably invest more in the near future. I like the way that I get an overview every month and I am always able to contact them for any additional information. I can highly recommend to invest with CWI if you are looking for a viable company with good service”.
Lawyer, Monaco

“As an international real estate developer, I was looking for an interesting alternative asset allocation. I got introduced to CWI and its director, Gregory Swartberg, and was impressed by the professional and knowledgeable information I received. The portfolio they selected for me shows a 15% return over a period of 8 months. The newsletters, the personal contact and the quality of their regular valuation statements all add to the confidence one can have in this group of professional advisors”.
Real Estate Developer, Amsterdam

“I am very pleasantly surprised by the return on investment which can only be described as excellent for the short time that I have been investing in the wine program. Feedback is very important to reassure the customer of the continuing support from the investment manager, with CWI I feel very comfortable. Overall I am confident that the investment is well managed bearing in mind the storage and insurance. I am in the program for the long haul”.
Trust Company, Monaco

This net profit return of +27% over 18 months is stellar news! Thanks to the whole team for all of this. Back to investing with you guys very soon.” Consultant PWC, London

“Investing with CWI was an excellent experience from start to finish. They provided me with very good customer service, responding to any questions I had promptly and in a full and transparent manner. I was also impressed with the array of helpful tools and information they provided to both effectively track my returns and keep me up to date with the market. This team clearly knows what they are doing and this was reflected in the very decent returns I managed to achieve in a relatively short period of time”.
Strategy consultant, London